consumer psychology

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Does anyone have any information about this path or field. Starting out new and I know about it is that it deals with the psychology of products, marketing, and advertising. Anyone know about schooling, salary, job market, types of jobs?

thanks

Why don't you look into Industrial and Organizational Psychology? If you want something related to psychology and not business or the arts (like design). I could also see both Social Psychology and Experimental Psychology as relevant. That is the beauty of psychology, it is related to everything. Now, if you want the breakdown of salary, types of jobs, etc. I would suggest going to local college's career services for further discussion.

What you are referring to sounds more like Research and Development which is a branch of most management structures, involving both business and science. You can work in R & D with almost any background as long as you are good at what you do and it is relevant to your product.

Originally Posted by CheetahGirl

What you are referring to sounds more like Research and Development which is a branch of most management structures, involving both business and science. You can work in R & D with almost any background as long as you are good at what you do and it is relevant to your product.

Exactly what Cheetah said is correct. I worked in a media company previously in the research department and employees had all types of backgrounds (note that most only had their bachelors or a masters, none had doctorates) spanning from business marketing to biology. You don't need a psych background for consumer advertising / marketing / product development.

This is just a fad way of psychologists trying to get in on the action. Product placement, market research, etc have all been studied to death. Marketing (as in the actual academic field, not as in a blonde hipster girl trying to street team way) has some very cool academic things in all areas you mentioned.


Stanford's Neuroeconmics program is incredible.