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- Feb 1, 2012
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Do you have a source for the "billions of dollars spent on hot young men and women"?Save the "douchebag" insults for the pre med forum. Please don't call my friends names.
You're not playing nice and you know it.
If docs weren't swayed by drug reps, then why would companies spend billions of dollars to send hot young men and women to talk to them? Why give the gifts?
You need only to look at some studies to see some of the shadiness going on with these "new" formulations of products. Those non-inferiority studies sure are enlightening, don't you think
And A4D pointed out some pretty significant ones. The evidence is quite compelling but not in the way you may think.
I only bit back because that poster got snarky and condescending with me only due to the title under my name. That is pure and unadultered crap, especially in a thread which had, up to that point, focused on collaboration and in which I had been peacefully contributing. I am not in any way discussing the drugs themselves and yes, the "non-inferiority" studies are often times very suspect and even sketchy. A lot of old docs fall victim to such publications and a good bit of our current training focuses on dissecting medical literature for just these reasons.
The only point here is that docs do not accept gifts (or if they do they do so at their own peril) This is actually very likely one driving factor for the rampant increase in drug advertisements. If they cant pay off the doctors any more they might as well convince the patient that they need the designer brand name drug.
http://www.kevinmd.com/blog/2009/10/ban-doctors-accepting-drug-company-gifts.html
http://www.boston.com/whitecoatnote...hAPBKGB66f1tAlI/story.html?rss_id=Top+Stories (a good one because it shows medical personnel getting bent about a potential laxing of the legal ban)
http://online.wsj.com/article/SB124640634767976599.html.html
interestingly, while looking around for examples of the gift ban, many of the sites had drug ads in the banner
The issue isnt that it cannot happen, but that it is just majorly against the rules. I am not in new england (where a couple of those links are from) but at my hospital you will incur disciplinary action for simply having a pen with a drug name on it. When it comes to gifts from drug reps the rule is a resounding "no"
There is a lot of sketchiness that goes on but I disagree that it is irrelevant if the docs accept gifts. Tricking a doc into thinking some new drug is amazing with clever wording in a clinical trial is not the same as paying a doctor off to knowingly prescribe a drug for kick-backs.Whether physicians can receive gifts anymore or not is irrelevant. The new trick is to provide crap like copay cards or coupons to get physicians to write for the expensive new hotness. My little sister was given a copay card for a new cream that her son
"needed". The doc insisted it was "new and better." The name escapes me, but it was for a diaper dermatitis. That **** was over $100 and guess what was in it? Miconazole, zinc oxide and white petrolatum. Sheesh.
Another big offender lately has been Edari. No one writes for it, since there are so many cheaper options. But the copay cards and coupons come out and suddenly every doc in the area wants to use it, first line. It's all well and good until the cards/coupons are gone and the patient doesn't want to pay the $50 copay. And don't get me started on samples and how they negatively impact prescribing patterns.