and if the physician poked their head in the room and led with, "what insurance do you have, we need to make sure you can afford me"......the world would implode
This is the reason why many people are beginning to support the idea of the government setting prices. That is also why it is in out best interest to head off that trend.
I like to make an analogy to buying a ticket for a professional sporting event (MLB, NBA, NFL.) I would not/have not had a problem with paying $200 for a ticket. That really doesn't bother me since I really don't have any reference for what a ticket is worth. However, it drives me crazy when I end up paying $10 for a cup of soft drink. That is because I KNOW what that actually costs.
The same thing applies with medicine, and you can sort of see it in this article. This patient did not have a problem paying his physician roughly $6,000 for the procedure. However, with that as a reference, he balked at paying an "assistant" 15-20x that much. A patient may not complain with getting a bill from an ED physician for $500 for level 5 care. But she will complain loudly for the proverbial $10 tylenol.
We talk about "jackpot justice" when it comes to malpractice, but we also have "jackpot" healthcare for physicians. I can spend an hour in critical care and might make $5. Then I can have a quick procedure in a patient with great insurance and make close to that amount in 10 seconds. It balances out (sort of) for the health care provider, but the patient can end up feeling the big loser.
As patients become more knowledgeable, they are paying close attention to the bills. Here is an example from one of my relatives:
She had a lap chole. During the procedure, the surgeon got stuck in the hand with a needle. He called in his partner and went to the ED for treatment. When the EOB came, she found that she was billed for both surgeons. Her response was pretty reasonable - "They screw up and my insurance ends up paying almost twice as much !?!"
Now, I have no idea how to fix that problem. I know some are making changes to how they interact with patients. Many inpatients have complained about how they are billed $75 for a hospitalist who just sticks his head in the door and says "hi." I know they are starting to spend an extra 30 seconds and say "I just looked over your chart, saw the films they took this morning, checked your labs, and talked with the consultant." It seems to have worked and patients seem to be a little more aware that there is a lot more to inpatient care than just talking with the patient.
I think sometimes we spend too much time looking for the magical solution that will fix everything, and ignore the trivial things that can often make a difference.