The moment the ASA launches a nationwide campaign, targeted at the general public, explaining to the layman what an anesthesiologist does and why we're crucial to their care, they will get more money from me than they ever asked for. I am sick of them attempting to "take the high road" in the turf war we're in. Fight fire with fire. Use emotionally charged terms, ones that make us look good and them look bad, regardless of how "low" it may be stooping (eg: "Who would you rather have deliver your care -- a doctor or a nurse?" That took me all of 3 seconds to come up with and is infinitely times more effective than any of the BS the ASAPAC has produced, and the general public can CONNECT and RELATE to it). All I see from the ASAPAC is them engaging in a countless number of political battles that they never fail to lose. Yet somehow they haven't lost their shame, and still have the nerve to come begging for more money. Until they do something I can actually believe in and can get behind, they won't get a cent from me.