I do a lot of these, both in the OR and ICU, and my routine is similar to what others have mentioned. First, I almost never use glyco. I suppose I could, but I haven't found that my routine without is lacking. Second, a few people have mentioned dex, and I think it's worth mentioning that this has been evaluated in a randomized placebo-controlled trial (done at University of Chicago, not sure if/where they published it) and shown neither to reduce midaz and fentanyl dosing nor to improve intubating conditions. Food for thought, since the bolus and infusion take time to have clinical effect and this drug is expensive (for now).
Anyway, I start with psycho-prophylaxis. I never call this an awake intubation, but rather explain that "most patients have their breathing tube inserted after being all the way off to sleep; you, sir, will have your breathing tube inserted after being PART way off to sleep."
With patient sitting up, I start with 5% lido ointment on a tongue blade. 3 passes, each deeper than the last, and each with the instruction to hold their tongue against their hard palate. Off to the room, midaz, fent, and, still in the gurney, sitting upright, 4% lido spray to tonsils and over top of glottis. I then do 2% lido transtracheal, assuming no contraindications (coagulopathy is the main one I think about). Next is the Ovassapian airway, and then I intubate. I prefer to keep the patient on the gurney so they can be very upright. I prefer the upright position so I'm coming at the patient face-to-face with the scope/tube. I find (think?) this is somehow less troubling for the patient than being flat on their back and having me hover over the top of them. Once the tube is in, I try to have the patient move themselves over to the bed (75% of the time this happens).
That's pretty much it. This can be very quick, and I find the results to be very good (very rare coughing, can't remember ever not being able to get the tube in).