Oller is a cool guy, but the nurses get aggravated when he ties up a room in the ED to shoot a video. He's the medical director of a mid-sized ED (50,000 visits/year). He's very tech savvy. He had mentioned at one point designing these for marketing purposes, but not sure if he ever pursued that.
Regarding the abdominal tourniquet, we are currently evaluating it for incorporation into our TEMS protocols. We're using CAT tourniquets now, and we're about to adopt the next revision as soon as it's released.
You'd be surprised at how these things matter in tactical environments. A CAT, abdominal tourniquet, or even hemostatic gauze can by much needed time if patients cannot be extracted from a situation quickly (active shooter, hostage, etc.). We used a CAT tourniquet and had good results with it from a popliteal artery injury.
Yes, I realize direct pressure can do the same thing, but it's hard to apply direct pressure while trying to move a patient rapidly out of a violent scene and for the paramedics to continue holding pressure in a moving ambulance. Not holding pressure for a few minutes while a tactical physician/paramedic drags a wounded person out of an active shooter situation can cost a person his or her life.