Yeah I'm to the point as well that doing anything independently will be at least 6.02x 10^23 times better than the corporate equivalent. Insurance agents, pharmacies, doctors offices and clinics (as long as they have access to clinical records in a larger database,) restaurants, technology sales and service, retail stores, vets, pawn shops, hardware stores, accountants, mortgage brokers, and pretty much everything else. As long as the owner gives a flippin' s*** you should be a lot better off. People are used to price only but the service and quality of good is just as important, if not moreso. Not paying $4 generics at an indy but the pharmacist going over all your drugs with you piece by piece because he/she has time for MTM is worth the extra 5 dollars in my opinion. The money and comfort they save you when realizing that you're taking warfarin and 3 nsaids together, or that you should be taking folate with methotrexate or potassium with HCTZ makes up for the non-4$G as well. The only good that a retail chain is worth is for the virtually unlimited funds available for things but even that becomes less important once the indy has time to establish themselves... and the ability to cover one's a** extremely well.
A lot of people agree and others would agree once they had a reason to care. If a person went to an independent just once for whatever reason, they'd see that an indy isn't a run down small pharmacy that is a fraction of a retail chain's quality. They'll see customer service, cheaper and better selection of products for things a chain doesn't offer, and a better environment all around with a cool pharmacist and tech to talk to. Well, hopefully they think the pharmacist is cool. They might not have the time to talk to the pharmacist very much since their drugs will be done so fast
However, there are times I walk into an indy and the pharmacist is almost unnervingly sweet to you and jumps at anything you say. These are the new pharmacies where a pharmacist just added approx. 100-200k in debt to their current debt for the freedom, and wants to retain their customer. Those people sometimes need to cool it but I'll take that over a burnt out pharmacist who is there for the paycheck anytime. These pharmacists are there either for the community, or for more money. Either way it leads to better service and a greater experience.
That would be the goal of my pharmacy, to be the pharmacist in a small town that people know by name. Heck it works out well anyway since most people don't want to move to a rural area after graduation
. I'd like to know the MDs, PAs, DDS, DPTs in the area and communicate with them more than just a fax back and forth. I'd like to get to know patients and ask how the new baby is doing, or to offer condolences that a grandparent passed away, or to wish a family luck as their only child goes away to college. You just can't do that in CVS where you get a DM on you because you don't answer your phones quickly enough.
I've been spending a lot of time in independents because I'm wanting to open one; that and I sell insurance and pharmacies are a target market of mine. It's great to pick the brains of current pharmacists there and see what they do to stay afloat, what their worry level and stress level are (and why), and how they plan to make themselves different than the chains and other independents in the area. Go to a non-medicine shoppe independent sometime and see how they operate.
Reimbursement might lower in script count, especially with mail order, but that's where a marketing and business plan come in; one could say the same issues would occur in a metro pharmacy as well. Just be smart with your plan and do something different so people have a reason to come in. If you have a CVS, WAGS, and RA all on the same street corner people will pick and choose based on some other reason like a minute clinic or better hours or a nicer staff. You just have to have a reason for people to drive past them all to your pharmacy, and you better well stick to it!