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I am struggling to not lay on the praise too heavily in the, "why our school," essays. How did you guys approach this? Or is it expected to gush a bit?
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I'm pretty sure this is how I came off in all my "why this school" essays:
It's hard to convey comfortably imo. If you have someone from your UG school there (or who even interviewed there), I would contact that person and work in things they like(d) about the school. Otherwise, try and make yourself seem like a good fit based on your previous activities. It's tough, for sure.
And if you're asked at an interview, "Why do you feel our institution is esteemed?" or "Which research did you find impressive?" will you look like a deer in the headlights, or will you have an answer? And if you DO have an answer, why not put those reasons in the essay so as to avoid potentially embarrassing cross-examination should you be invited to interview?I'm all, "your esteemed institution" and , "your impressive research."