Misperceptions I see:
1) A psychologist just talks, is as effective as family
I am mimicking/seconding nearly every post in this thread. The "just talking" stuff is coming up a lot in my thesis. I ask why individuals of certain cultures would or would not go to therapy (sample size of 90) and an OVERWHELMING response is: "why would I pay to talk to a stranger when I can talk to my friend or parents", or, "my family would make fun of me for paying someone to talk to me". I just don't think psychology advocates for itself or educates others well about what we really do.
I don't think people even know what evidence-based treatments are, or that there are therapeutic interventions that exist that have been tested scientifically and rigorously like pharmacological interventions. For example, people seem to understand that Cymbalta, Zoloft, whatever psychotropic drug they have heard of can diminish symptoms of depression more than talking to family, but they don't seem to have this same perception about seeing psychologists, who could offer CBT, DBT, ACT, etc, because they don't know that there's a difference between just chatting it up with a stranger, and receiving a gold-standard, evidence-based therapy for their specific disorder.
2) Being a therapist is my career goal, and I can diagnose your family member
Well, this is true, I am a therapist (at least a therapist extern, providing CBT), but this isn't my goal. After all is said and done and I have a Ph.D., I definitely would not consider myself a therapist, even if I was serving as one a small portion of the time. I'd like to teach and research at a minority-serving institution and also do some clinical work at a CMHC or other low-income clinic. So I guess I see myself as a researcher first, clinician second. People assume I am going to be a "doctor" and go into private practice. Also, many of my relatives have asked me to diagnose their wife/my grandpa/whoever with neurocognitive disorders! :O
3) Psychology = $$$ Always. No exceptions!
I think this is a holdover from confusing psychologists with psychiatrists with MDs, or the fact that some psychologists do make a considerable amount of money (but I would not believe this is the norm, looking at the recent salary thread), and I certainly know I will be brooooooooooke after Ph.D., and even post-doc, and for a while into an academic career. $20,000 per year while you do your doctorate, which bumps up to... 30,000 for a post-doc? and 56,000 for a tenure-track professor position, after about seven years of post-BA schooling. My research interests are also in minority mental health disparities and I'd like to work at a small comprehensive or teaching university while doing some work at a CMHC or other low-income clinic, so I doubt I'll ever make over 80k in my life, compared to 100k-300k that MDs in the area make.
Okay, I wrote a lot because I am procrastinating on outlining book chapters for an oral presentation...