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So I am a bit busted up from my last motocross adventure and I sitting around trying to recover ASAP. I found a stack of throw away journals and decided to thumb thru them. One article struck me.
Marketing "101" for Anesthesiologist by Amr Abouleish, MD.
HE STATES:
Like all workers, anesthesiologists must determine the best ways to serve their "customers"-the hospital, surgeons, patients and bill payers. It the real costumes and the hospital ( administrators). They are the ones that will renew your contract.
Side note: I'm employed but in reality, we are all employed since any hospital can cancel a contract essentially.
Amr states, administrators should know your value and how your practice is indispensable to the hospital.
He had some others points and examples but I'll stop there for now. My question is, does your group understand this? Is this just BS? What do you do to get this principle across to the administrators?
Marketing "101" for Anesthesiologist by Amr Abouleish, MD.
HE STATES:
Like all workers, anesthesiologists must determine the best ways to serve their "customers"-the hospital, surgeons, patients and bill payers. It the real costumes and the hospital ( administrators). They are the ones that will renew your contract.
Side note: I'm employed but in reality, we are all employed since any hospital can cancel a contract essentially.
Amr states, administrators should know your value and how your practice is indispensable to the hospital.
He had some others points and examples but I'll stop there for now. My question is, does your group understand this? Is this just BS? What do you do to get this principle across to the administrators?