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So I am starting this thread because it seems like I have not seen Dr M around in a while and I want to have a regular place to post questions etc. regarding my future independent. I will start from scratch vs. buy an existing entity and am going to relocate to an optimal location for my start up. I currently have state maps of 10 possible states hanging in my office and have identified on half of them the largest ten population dense areas in each state. I have decided against opening up in a more rural area as I have heard that they seem to have been the hardest hit in the last decade. While I wouldn't mind living in a rural location I want the greatest chance for success and feel a higher population area will be less likely to fail. Any opinions out there on population density requirements for a new start up? In other words, 1) what is the smallest population you would start an independent in or what do you think is an optimal population for a new start up? I would love some other opinions on this besides my own.
To begin to answer my own question I think it is important to first take into account not only the local population but also the number of existing pharmacies already present. So if for example I was looking at a rural town of ten thousand people in Arizona that already had a Walgreen's location I would be hesitant to pick such a location due to the fact that I would be worried if there would be enough business to support two pharmacies in such a location. At 10,000 people each getting 11.6 prescriptions annually ( per the Kaiser Family Foundation's info) that would equal 116,000 presriptions filled in that town annually. Playing devil's advocate I will cut that number down by 25% ... So that is about 87,000 prescriptions to go around. If I was hoping to ultimately do 1,000 prescriptions a week that would mean I would have to get more than half the total yearly prescriptions in the town, a scenario I consider rather unlikely. Do you think my method for determining viability of an area to support an additional pharmacy is valid or would you add some other parameters?
To begin to answer my own question I think it is important to first take into account not only the local population but also the number of existing pharmacies already present. So if for example I was looking at a rural town of ten thousand people in Arizona that already had a Walgreen's location I would be hesitant to pick such a location due to the fact that I would be worried if there would be enough business to support two pharmacies in such a location. At 10,000 people each getting 11.6 prescriptions annually ( per the Kaiser Family Foundation's info) that would equal 116,000 presriptions filled in that town annually. Playing devil's advocate I will cut that number down by 25% ... So that is about 87,000 prescriptions to go around. If I was hoping to ultimately do 1,000 prescriptions a week that would mean I would have to get more than half the total yearly prescriptions in the town, a scenario I consider rather unlikely. Do you think my method for determining viability of an area to support an additional pharmacy is valid or would you add some other parameters?