SDN Members don't see this ad. (About Ads) The Bozell Sawyer Miller Group (BSMG) has been hired for the osteopathic publicity campaign. This advertising company has brought us such campaigns as "Got Milk?" and "Pork: The Other White Meat." Let's hope that they do a good job informing the general public about osteopathic medicine. If this campaign doesn't work, then the degree should be changed (just here me out for one minute). The D.O. degree is different here in the U.S. from the other countries which causes much confusion. We provide something extra which should be differentiated from the other countries. I've heard statements that changing the degree will confuse the unaware general public but I don't agree. Look at the other professions: Law: LLB vs. JD Dentistry: DDS vs. DMD Veterinary Medicine: DVM vs. VMD The public is not confused about these changes so why would they be confused about osteopathic medicine which they hardly know anything about? I heard the proposed DOM degree but this has already been taken - Doctor of Oriental Medicine. I know some of you might want to argue that maybe I must not be proud of osteopathic medicine, but I am very interested in this profession. I just think that if this campaign doesn't work, then the name should be changed. Agreements / Disagreements?