There is an electronegativity difference, but ethers are usually non-polar because the dipoles cancel one another out in the R-O-R structure.
For polar groups, look for things like COOH that can lose a proton.
Also, in this context, the crown-ether is helping cations cross a membrane. The membrane is non-polar and that's where the crown ether is, so it must be non-polar. But it's helping cations move so part of it must be polar as well.