SDN Members don't see this ad. (About Ads) Agreed - especially since everyone in our country historically associated white coat with doctor. Nowadays that's changing since everyone and their mother is helping themselves to it, but if you ask someone on the street "hey which profession wears a long white coat" they'll say doctor. So people we work with latched on to this identifiable part of our uniform that people/patients see and lend trust, respect, and credibility to (either consciously or unconsciously) and start wearing it themselves to get that themselves, all the while saying "what's the big deal? so what? you don't OWN the rights to it, butchers wear white coats and so do scientists why can't we, stop being so elitist, you think you're better than us?!" and the ultra laid back too cool for school-ites pushing for a more casual uniform code (and work ethic, like it or not) DOCTORS are saying "yeah who cares man I let all my patients call me Jeff and I'm best friends with every nurse in the hospital and the only thing patients care about is results and the kind of doctor I am and gosh I'd have a seizure if I had to wear a silly TIE every day and man those white coats are killing patients with germs and gosh I'm totally awesome everyone loves how laid back I am and man I can work as few or as many hours as I want how dare you suggest my profession is anything more than just a job you can't tell me what to do" so of course we're losing this battle. But there are some of us who want to stand up for the integrity of our profession and yeah, stuff like this may sound like a little thing, but it happens to be the most visibly identifiable part of a doctor's uniform and it's a sign of a larger problem, as mentioned above. Do I HAVE to wear a white coat as a doctor? No, of course not. I probably wouldn't care that much if I was never allowed to for the rest of my life. But the fact that other people are just perverting it to serve their own selfish ends just for the sake of their own ego is distressing.