I just read up on an article about it.
"Independent studies by both Cooper and UMDNJ concluded that there is a significant need for a four year medical school in South Jersey, and that Cooper and its medical faculty are well prepared to meet that need." - From Rowan Today.
Wow - two schools within, what, 20 miles? 10 miles?
Man.. they're really pushing Rowan. There's already a Facebook fan page for Cooper MS.
Edit: From Cooper MS's webpage - "There is a shortage of M.D. graduates, and we need to solve this problem before it becomes a health care crisis. New Jersey ranks 33rd of all states in graduating M.D.s."
http://www.cooperhealth.org/content/cooper_medical_school_rowan_university_faq.htm