153- basically asking why "kinetically-favored" products are favored?
That's because they have a lower activation energy as compared to other products and are also formed quickly
154- asking why "thermodynamically-favored" products are favored?
Because they are more stable at equilibrium.
An example could be bromination and chlorination. Chlorination is kinetically favored, hence it is produced much more quickly, usually happens at terminal carbons and produce mixture of compounds. On the other hand, bromination is thermodynamically favored, thus it usually happens at the tertiary carbon, after the formation of tertiary carbocation, which is the most stable.
I hope some of this makes sense. Correct me if im wrong though.