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Animosity with Ophthalmology and ODs

Discussion in 'Optometry' started by IndianaOD, Apr 25, 2007.

  1. IndianaOD

    2+ Year Member

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    Just wanted to post a direct quote from a letter sent to the American Academy of Ophthalmology from members of the New Mexico House of Representatives Business Committee.

    "The offensive ads that you have been running on television and radio are both appalling and ill-founded. Resorting to scare tactics with regard to the citizens of this state, most especially the children is egregious. We are elected to represent the people of this state and the insinuation in these ads that we would put the health of the public at risk is outrageous and offensive. A personal approach to the members of this committee to discuss your issues with this legislation would have been a more professional and ethical method of promoting your viewpoint."

    "It is unfortunate that organizations like the American Academy of Ophthalmology choose to deceive the public with this type of negative and misleading advertising."

    And others wonder why Optometry has to be so defensive? Even legislators are finially getting tired of the attacks from Ophthalmology.

    Its pretty sad really.

    Please no flaming, I'm just presenting actual events.
     
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  3. VA Hopeful Dr

    VA Hopeful Dr Senior Member
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    If you want to play victim to mean ole organized medicine, I don't think NM is the place you want to use as your example.
     
  4. alferec

    alferec Future Army OD
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  5. mabod

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    I practice in New Mexico and attended the legislative battle we had this past session. Ophthalmology shot themselves in the foot at every stop on the way to us passing our legislation. The Academy of Ophthalmology spent a million dollars on tv commercials that insulted the New Mexico legislature and they saw right thru it. They appealed to our medicare clearing house and had all 6000 surgical codes made non payable to Optometrists as our old law stated we did not do surgery. WELL, Ophthalmology was the group that deemed epilation, punctal plugs, and other minor procedures SURGERY. All based around their greed for significant reimbursement for these minor procedures. Well now our law says we do certain SURGICAL procedures and the Ophthalmologists are eating crow. Thank you Ophthalmology! If you practice in a rural state where Optometrists develop friendships and communication with their legislatures, you can succeed in changing your laws. Ophthalmologists concentrate in cities where the can make the greatest income.
     
  6. qwopty99

    qwopty99 Optometrist
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    they turn everything into a turf war. they don't get it. that's why they lose.

    (but wow - the language in that post - the sense of offense is visceral)
     
  7. Ryan_eyeball

    Ryan_eyeball Senior Member
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    I can learn how to do cataract surgery after operating on a cow. Come on this is pretty lame even by Ophthalmology's standard. Maybe then should have focused on education and history more than a cow.
     
  8. qwopty99

    qwopty99 Optometrist
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    the video is pretty ironic since ophths do cataract training on cow eyeballs.

    so perhaps not steaks, but cow eyeballs.

    yum yum.
     
  9. POJO

    POJO New Member
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    Less you think that you are "bullet proof", do not think that ophthalmology will not learn from this mistake. It's best to continue the "positive" approach and to be watchful for any kind of give back. I believe that this will come indirectly, either by loss of medical panel membership or restriction on reimbursement.
     
  10. IndianaOD

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    Look up the definition of unethical.
     

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