Ok, about 30%-40% of secondaries ask "why did you choose to apply here". So I looked on their website or in MSAR and found something unique about their curriculum etc that I liked and wrote about it. I am thinking, especially for private schools, they are going to get a bunch of statements from applicants that all sound the same: "I would like to attend ...SOM because I like their 1 st year curriculum, the clinical facilities and faculty". Not quite that simplistic, but close to it. Am I right? I was thinking that for people who applied to a lot of out-of-state schools, many did not even know much about the school until they got that essay and had to read about it somewhere. What do you guys think? Or are you being more creative than this?