I am certainly no expert in this matter (though I do hope to be in a couple of years!) but I distinctly remember using physics principles in an A&P class to figure out that hardening of the arteries ought to cause systolic to rise and diastolic to lower, since the flexible aorta would not be so flexible and therefore more sensitive to volume changes. I remember getting the question right when most of the class got it wrong.
I found this item in "Circulation", the journal of the American Heart Association: "Over the last few years, a paradigm shift has occurred, away from the prior concern over an elevation of diastolic pressure to our current awareness that an elevation of systolic pressure and, to an even greater extent, the combination of higher systolic and lowered diastolic pressures (ie, a widening of the pulse pressure) are the major determinants of cardiovascular risk in the elderly.3 This should come as no surprise because the widening pulse pressure reflects atherosclerotic stiffening of the aorta and large capacitance vessels.4 This provides a smaller, rigid reservoir wherein systolic inflow raises pressure and diastolic emptying lowers pressure to a greater degree than occurs with more compliant, elastic vessels. In addition, pulse-wave velocity is faster through stiff vessels, so that the usual reflection of the pressure wave back from the periphery occurs in midsystole rather than diastole, augmenting the already elevated systolic pressure and removing a major support of diastolic pressure. Therefore, the widened pulse pressure so typically found in the elderly reflects both a rise in systolic levels and a fall in diastolic levels."
http://circ.ahajournals.org/content/102/10/1079.full