it cant, it is solely is for information. Attempts to impress and be memorable usually are only achieved by those who are so over the top its leaves strong negative impressionsA resounding no.
How can this fair help me in the application process besides giving me more information about the school?
perhaps questions that you actually have or should at least have thought about. instead of worrying how not to be dumb but think about being sincere and honest. how the school may be a fit for you or how you be a fit for the school? perhaps a real question on what you envision yourself as doctor and how that school may help you achieve that vision?