How difficult are these programs to get into? What sort of extracurriculars/background/experiences do these programs look for?
I currently attend Old Dominion University in the Clinical Mental Health Counseling track. I'll be graduating in December. During orientation, the program reiterated that only 10 students were selected a year, thus it was pretty competitive. My undergrad was also at ODU in psychology, and I also had two letters of recommendation; they were optional, but the key to your application is to make it stand out. So optional or not, definitely include them. I was extremely nervous about my application because my GRE scores weren't that great (Q:145, V:145, A:3). Luckily, English was my minor, and I made every attempt to knock my personal statement out of the park. I also had a mentor of mine read through it with me, to edit and omit what was necessary. As far as experience is concerned, like I said my undergrad was in psych, but I had been an accountant in a major grocery store for three years (there is not much you can do with only a Bachelor's in Psych), so I made sure I included an internship and volunteer portion on my resume. This included summer camp counseling, research experiments I participated in, and various volunteer work I engaged in within the community. With the human services field, any work with the community is better than none! Hope this helps!