I was told that I should mention specific schools in my personal statement.
For run-of-the-mill grad school, you do. You write a basic statement, called either your letter of intent or your statement of purpose, and you drop a few professor names based on the research that they do that you would be interested in. I'm math, though, so different disciplines may do things differently.
Can you imagine what personal statements would be like if you had to write one for every school, with personalized faculty name drops thrown in there?
I can just imagine a pre-med writing like that to Harvard:
"Harvard has always been a dream of mine, for reasons I'm sure you can understand. With the help of this fine institution, I earnestly hope that I too can be a prosperous and fulfilled academic, both to enrich the educations of those to come and also to be a respected expert of my field, which I know Harvard would do.
I look forward to embracing the unique culture of advanced learning that Cambridge so heartily fosters, and I aspire to work hand in hand with Dr. Shmooze on his riveting research on the epithelial cells on the surface of the anal sphincter. He is truly a world-class gastroenterologist that I sincerely admire.
In addition, I feel like the resources that Harvard offers will in turn inspire me to work towards greater heights, to always seek the higher challenge. Maybe, this educational culture will enable me to work on similarly life-changing works as Dr. Shmooze, and maybe he will be able to cultivate my skills and experiences to be a broader and more seasoned researcher. I too wish to decode exactly what the epithelial cells on the anal sphincter do.
I know Harvard can equip me for this laborious task. When I had discovered that the university was fielding applications for a PhD position, I knew that I must chase my dream and apply.
This university prides itself both as a bastion of research and as a paragon of achievement, and I too wish to be part of this legacy. I hope that your committee will consider my application with as much heart and soul as what we all feel burning inside us, for the illustrious chase of inquiry and knowledge.
With my most sincere gratitude for even considering me for this position,
I. P. Freely"