Does IPM need a PR campaign?

[drusso]

With all the negative news about pain specialists coercing patients off pills and onto SCS should the profession respond with a PR campaign? A full-size advertisement in the NYT?

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Members don't see this ad.

 

[painfree23]

Yesss

 

[drusso]

The profession should refute this with a massive PR/social media blitz:

Device companies: Pony up $500K a piece
Health systems: $50K a piece (this will negatively impact their OR utilization)
Individual MD/DO's: $5K a piece

 

[drusso]

International Consortium of Investigative Journalists (ICIJ) Reporting on SCS Complication Rate & Reporting

 

[TheLoneWolf]

With all the negative news about pain specialists coercing patients off pills and onto SCS should the profession respond with a PR campaign? A full-size advertisement in the NYT?

Nursing groups and associations have been aggressively advertising their cost savings and "caring" for some time. Why dont we? Neurosurgeons can turn a functional spine into little more than an immobile tortoise shell and are lauded as heroes. Family and emergency docs pushing prp on anything that walks in and take full page ads in print media and advertise on the TV.

Who do you think would push it effectively

NANS? Maybe
ASIPP? Maybe
ASRA? NO!
ABPM? NO!

probably not until it's only fellowship trained are doing it. I've been told of CRNAs, and a family doc who did a few courses over a weekend and use fluoro all day as pain experts. Their patients can tell you it doesn't work.