Definitely context dependent. For example, in the VA, Exposure therapy has been talked about in such a way, by other patients and VSOs, that the well is poisoned for a lot of people genuinely coming into therapy. Hard to talk someone into that, and if they begrudgingly start the therapy, some will never fully invest in it given that preconception.
@cara susanna have you seen this?
Also, I wonder what those studies would look like now. The EMDR cult in many areas openly derides exposure therapy. I've heard from some patients that another provider, who does EMDR, told them about the "dangers" of exposure therapy when I recommend it for things now and then. Always a fun conversation with that provider having to threaten them with a board complaint if I hear about it again.