• Please review the updated member agreement. Included is a new statement supporting the scientific method and evidence-based medicine. Claims or statements about disease processes should reference widely accepted scientific resources. Theoretical medical speculation is encouraged as part of the overall scientific process. However, unscientific statements that promote unfounded ideological positions or agendas may be removed.

Taus

.
Moderator
15+ Year Member
Feb 1, 2005
3,948
556
Philly
Status
Attending Physician
I was looking something up on osteopathic.org and noticed that at the bottom of the page it said "Treating Our Family and Yours", instead of the old "Treating Patients, not just symptoms."

I had heard a rumor that this was legit.....can anyone confirm this change of slogans?

I don't know why I care enough to make a post about this.....I guess all the studying that I should be doing right now is leading to some quality procrastination...
 

dr.z

15+ Year Member
Jul 3, 2004
4,094
4
Detroit, MI
Status
Fellow [Any Field]
Taus said:
I was looking something up on osteopathic.org and noticed that at the bottom of the page it said "Treating Our Family and Yours", instead of the old "Treating Patients, not just symptoms."

I had heard a rumor that this was legit.....can anyone confirm this change of slogans?

I don't know why I care enough to make a post about this.....I guess all the studying that I should be doing right now is leading to some quality procrastination...
I'm curious too now.
 

DrMom

Official Mom of SDN
Moderator Emeritus
15+ Year Member
Apr 24, 2002
43,315
24
wherever I go, there I am
Status
Attending Physician
That would be a much better slogan, IMO.
 
About the Ads

subtle1epiphany

Junior Faculty
15+ Year Member
Oct 18, 2003
772
6
38
UIowa <- UNM <- MSU <- SoCal
www.msu.edu
Status
Attending Physician

ragda26

Senior Member
5+ Year Member
15+ Year Member
Apr 8, 2004
79
0
www.rupremed.com
Status
hi

YES they have changed their slogan....Treating Our Family and Yours
The tagline is based on the AOA's new brand position, which centers on the AOA as the D.O.'s professional family. The goal in developing a tagline for the AOA was to select one that had meaning for the osteopathic medical profession as well as a consumer audience.

"Treating our Family…" focuses on how the AOA cares for all D.O.s and osteopathic medical students and provides support for them in every aspect of their professional lives. "And Yours" explains how the AOA's D.O. members care for patients' like they are part of their own family.


New Logo

The letters “A” support the “O” just like the AOA provides complete support as the D.O.'s professional family. The addition of the staff of Aesclepius conveys the fact that the AOA is a medical organization. A greater emphasis has also been placed on the word “Osteopathic” by bolding it in type.
 

Pharos

10+ Year Member
7+ Year Member
Dec 4, 2004
124
1
Northeast NY
Status
ragda26 said:
hi

YES they have changed their slogan....Treating Our Family and Yours
The tagline is based on the AOA's new brand position, which centers on the AOA as the D.O.'s professional family. The goal in developing a tagline for the AOA was to select one that had meaning for the osteopathic medical profession as well as a consumer audience.

"Treating our Family…" focuses on how the AOA cares for all D.O.s and osteopathic medical students and provides support for them in every aspect of their professional lives. "And Yours" explains how the AOA's D.O. members care for patients' like they are part of their own family.


New Logo

The letters “A” support the “O” just like the AOA provides complete support as the D.O.'s professional family. The addition of the staff of Aesclepius conveys the fact that the AOA is a medical organization. A greater emphasis has also been placed on the word “Osteopathic” by bolding it in type.

I like it - far more appropriate and aesthetically pleasing.
 

dr.z

15+ Year Member
Jul 3, 2004
4,094
4
Detroit, MI
Status
Fellow [Any Field]
ragda26 said:
hi

YES they have changed their slogan....Treating Our Family and Yours
The tagline is based on the AOA's new brand position, which centers on the AOA as the D.O.'s professional family. The goal in developing a tagline for the AOA was to select one that had meaning for the osteopathic medical profession as well as a consumer audience.

"Treating our Family…" focuses on how the AOA cares for all D.O.s and osteopathic medical students and provides support for them in every aspect of their professional lives. "And Yours" explains how the AOA's D.O. members care for patients' like they are part of their own family.


New Logo

The letters “A” support the “O” just like the AOA provides complete support as the D.O.'s professional family. The addition of the staff of Aesclepius conveys the fact that the AOA is a medical organization. A greater emphasis has also been placed on the word “Osteopathic” by bolding it in type.
:clap:
 

(nicedream)

Fitter Happier
7+ Year Member
15+ Year Member
Mar 10, 2004
2,042
1
The Sea
Status
ragda26 said:
"Treating our Family…" focuses on how the AOA cares for all D.O.s and osteopathic medical students and provides support for them in every aspect of their professional lives.
:rolleyes:
 
About the Ads