Has the AOA finally changed their slogan??

Discussion in 'Medical Students - DO' started by Taus, Dec 13, 2005.

  1. Taus

    Taus .
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    I was looking something up on osteopathic.org and noticed that at the bottom of the page it said "Treating Our Family and Yours", instead of the old "Treating Patients, not just symptoms."

    I had heard a rumor that this was legit.....can anyone confirm this change of slogans?

    I don't know why I care enough to make a post about this.....I guess all the studying that I should be doing right now is leading to some quality procrastination...
     
  2. dr.z

    Physician 10+ Year Member

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    I'm curious too now.
     
  3. DrMom

    DrMom Official Mom of SDN
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    That would be a much better slogan, IMO.
     
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  4. subtle1epiphany

    subtle1epiphany Junior Faculty
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  5. ragda26

    ragda26 Senior Member
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    hi

    YES they have changed their slogan....Treating Our Family and Yours
    The tagline is based on the AOA's new brand position, which centers on the AOA as the D.O.'s professional family. The goal in developing a tagline for the AOA was to select one that had meaning for the osteopathic medical profession as well as a consumer audience.

    "Treating our Family…" focuses on how the AOA cares for all D.O.s and osteopathic medical students and provides support for them in every aspect of their professional lives. "And Yours" explains how the AOA's D.O. members care for patients' like they are part of their own family.


    New Logo

    The letters “A” support the “O” just like the AOA provides complete support as the D.O.'s professional family. The addition of the staff of Aesclepius conveys the fact that the AOA is a medical organization. A greater emphasis has also been placed on the word “Osteopathic” by bolding it in type.
     
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  6. Pharos

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    I like it - far more appropriate and aesthetically pleasing.
     
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  7. dr.z

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    :clap:
     
  8. (nicedream)

    (nicedream) Fitter Happier
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    :rolleyes:
     
  9. jhug

    jhug 1K Member
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    but it's not condescending...
     
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