It is imperative that you use an accountant that you trust. Do not attempt to juggle your finances without professional advice.
As previously stated, attempt to get on every insurance panel that you can in your geographic area. This will "put you in print". Insurance companies have directories they distribute to patients and on-line directories that are updated more often that patients refer to frequently.
Naturally, no patients can utilize your services if they don't know you exist. Therefore, you must let people know you're available to provide services. Go to hospital staff meetings and introduce yourself or start knocking on doors. It's something I didn't really like to do, but had to do to let myself be known.
Obtaining a nursing home is very difficult, but a great source of income. Meet with the director of nursing and ALWAYS make yourself available, even if it's to see one patient. Often, these facilities are owned by a large group that owns several facilities, therefore if the DON likes you, there is the possibility you can eventually be offered several more facilities.
Additionally, volunteering your time is a good way to get your name out in the public. Speak with local sports teams/high school coaches to offer your expertise or services at local events. You can lecture on specific sports injuries or offer your services at weekend games, etc.
See if there are any local running clubs and offer your services if there are any 5K or 10K races. Offer a weekend "shoe evaluation" or gait evaluation for the runners.
You've got to be creative. The idea is NOT to give away your services but to let people know you exist and let them know your value.
NEVER, NEVER bring a potential patient into your office with the "premise" that it will be a complimentary visit and then charge for that visit. Not only is that unethical, but it is fraudulent.
In the past, doctors used to advertise "Free initial consultation" and when patients showed up, IF they had good insurance the doctor would not bill the patient, but would often take x-rays, etc., and bill the insurance.
THAT is fraud.
So, I'm not advocating that you give away your services, but if for some reason you do decide to offer a "free screening" for runners, etc., than it must be simply a "free screening" with no strings attached.
On the other hand, you must let patients know that a screening does NOT involve an in-depth history, examination and treatment, but is simply a cursory exam to recommend further treatment or to let them know that no additional treatment is needed.
When I did this, I actually handed all the patients I screened a sheet explaining that it was simply a "screening" and that no treatment would be rendered so there was NO misunderstanding.
Get out and pound the pavement.....you can not provide your services if no one knows you exist.