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IVF business
IVF practice is different to other medical specialties, Crawford says. "In other areas of medicine, you just pay for the doctors' hands-on time, and you can't leverage the skill base of the doctor," he says.
But in this business, "most of the work is not done by the doctor, it's done by the nurses and the scientists. You can leverage off that and add volume."
IVF practice is different to other medical specialties, Crawford says. "In other areas of medicine, you just pay for the doctors' hands-on time, and you can't leverage the skill base of the doctor," he says.
But in this business, "most of the work is not done by the doctor, it's done by the nurses and the scientists. You can leverage off that and add volume."