Assuming you want to be an 80 (research)/20 (teach) academic. You'll be most effective if you can explain how your research line developed, if you were able to secure external funding, where you want to go with your work, what kind of funding you plan to pursue, etc. Publications are needed, but the numbers are very relative, as people have previously mentioned. If you can show success securing funding (or even scoring well on a grant app), that helps. Being able to bring funding with you from the get-go can be difficult, but being able to show that you are fundable is important to many (but not all) places.
As for the 20% side…you'll want to have a teaching portfolio. There was a thread on here from a couple years ago that talked about it. I don't think I started it, but I know I posted in the thread; some good info in there about what you need to include, etc.