So, my cousin recently had a PS operation, and I flew down with her to the surgeon's and wow it was amazing. I think all PS attendings can learn a ton from this doctors practice. It is basically a practice that REGULARLY attracts clients from all over the country (all 50 states) and all around the world. I really, really enjoyed reading the stickied thread about GSresidents experience starting up his practice, so I thought I'd share the basics of another PS surgery practice to try and compare etc. and learn more about private practices in general.
basically, this PS owns a practice in Richmond, VA and attracts clients from all around the world to come in and get operations done. His secret? Aside from great technique and reputation, he has amazing business skills- a phenomenal website. I know it is common for many PS to set up websites, but I think the depth and almost encylopedic nature of this guy's site is something all plastic surgeons should take note of and is what largely is responsible for his success. It basically explains all his techniques for each operation, with message boards of patients experiences for EACH procedure he offers. There are tons of before and after pics from different angles, costs for east procedure (although he slyly will only list the surgeons fee on the site). Another thing he does is regularly post on active forums about his practice- for example gynecomastia.org he constantly posts and attracts clients that way, bodybuilding.com, rhinoplasty forums etc.
Moreover, I think a key to his business is that he will do this thing called 'preliminary remote consults.' Basically if you are considering an operation, you call his office, you fill out a form for an operation you want, and send pictures of the body part you want for surgery from various angles that he requests. He will then call you on the phone and talk for about an hour about the procedure You can then set up a tentative surgery date (if he recomends), and come in the day before for an official-in house consultation. Like say you want a rhinoplasty, you do the prelim consutl July 1, and have a tentative surgery date July 20. You go in July 19 for an official consult, have the surgery, 20th, have post-op 21, and then fly/drive back home. It might sound like I'm trying to advertise or something for him, but I was just so amazed by this practice from a business perspective, I thought I'd post it here to see what you PS doctors/residents think about it. Is it commonplace/smart to have a practice like this that attracts large numbers of clientele from around the world? What are the pros and cons? I would imagine this guy is making 7 figures easily.
basically, this PS owns a practice in Richmond, VA and attracts clients from all around the world to come in and get operations done. His secret? Aside from great technique and reputation, he has amazing business skills- a phenomenal website. I know it is common for many PS to set up websites, but I think the depth and almost encylopedic nature of this guy's site is something all plastic surgeons should take note of and is what largely is responsible for his success. It basically explains all his techniques for each operation, with message boards of patients experiences for EACH procedure he offers. There are tons of before and after pics from different angles, costs for east procedure (although he slyly will only list the surgeons fee on the site). Another thing he does is regularly post on active forums about his practice- for example gynecomastia.org he constantly posts and attracts clients that way, bodybuilding.com, rhinoplasty forums etc.
Moreover, I think a key to his business is that he will do this thing called 'preliminary remote consults.' Basically if you are considering an operation, you call his office, you fill out a form for an operation you want, and send pictures of the body part you want for surgery from various angles that he requests. He will then call you on the phone and talk for about an hour about the procedure You can then set up a tentative surgery date (if he recomends), and come in the day before for an official-in house consultation. Like say you want a rhinoplasty, you do the prelim consutl July 1, and have a tentative surgery date July 20. You go in July 19 for an official consult, have the surgery, 20th, have post-op 21, and then fly/drive back home. It might sound like I'm trying to advertise or something for him, but I was just so amazed by this practice from a business perspective, I thought I'd post it here to see what you PS doctors/residents think about it. Is it commonplace/smart to have a practice like this that attracts large numbers of clientele from around the world? What are the pros and cons? I would imagine this guy is making 7 figures easily.
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