Of course it's more than just ignoring the pain and doing some exercises, but I think the author was struggling with how to best portray the treatment approach in a way that a layperson might understand it. Unfortunately, even when put into common terms it looks like a lot of health care providers don't "get it" if you looks at the comments section of the article.
I'm encouraged about current students' responses. Less than five years ago this was barely, if at all, touched on in the schools of my PT students.
Now the next question I have is how do you treat a patient with chronic spinal pain when so many of the treatment interventions we have all been taught are about "this joint is stuck/hypermobile and I'm going to push on it" or "this muscle is in spasm and I'm going to release it"?