Little trinkets...I'll write more on this, but I am cramped for time right now.
I run two free clinics in two different towns, and between the clinics, which cover a population of about 50,000, we have close to 1,000 patients who receive free brand-name, cutting-edge medications for chronic conditions ranging from hyperlipidemia to schizophrenia directly by mail from all of the major drug companies, including Merck. These companies asked only that a doctor verify the need, and that our staff do some basic work to verify financial/insurance situations of patients, and they send, for free, drugs that sometimes cost 1500 dollars/month...FOR FREE.
When was the last time you saw a magazine article or news report about this (you know, a PR blitz). In fact, I rarely run into anyone who isn't shocked to hear this. Yet, every organization serving underserved populations, especially free clinics like mine, know about it and take advantage of it for their patients.
How is that just a PR move?
Yeah, these companies make a LOT of money, and yes, profits are their number 1 priority, but still...I think at the core there is at least SOME public interest/cooperation operating in all of these companies. Same as doctors who make TONS of money, sure, they want to make money, but there are plenty of ways to do this...
Ok, gotta go...