Weenie waving, happens every day on every playground in the world. Immediately lost in the but you said but I said but that's not what you really said but I caught this over there but wait it's cold it'll be bigger in a minute crap is the point of the whole discussion/argument. It doesn't help when both sides are trying to out-stoop the other with jibes and catterwauling, because personally I end up not listening to either one. Oh well. As for marketing, really, has the point ever been about being right? or more about getting a product heard and seen, just -preferably-, not -necessarily-, in a good light?