40 clients a week even on insurance can be hard to fill. The thing you have to realize is that it becomes really hard to book more than 25-30 clients per week unless you are willing to work Saturday. 4pm-10pm are fairly easily booked, but earlier than that is often hard to book as most people with money have jobs that they need to be at to pay you. Really, 6-10pm are the peak hours. So that is 20 clients easily booked working m-f. Book up the 4 and 5 m slots or the occasional day client and you are at 25-30 clients (remember, you need to eat). So, you will get $10 for all of those. Every practice has a cancellation policy. Mine is 24 hrs. Thus, if they cancel before that, there is no fee for you. ~5 clients/wk will cancel for some reason or another. Another 1-2 may no show and the chances they will pay the session no show fee is 50/50 usually (better if they have a credit card on file). Thus, those 25-30 clients will net you about $250- $300/wk. Add to that 20 clients wk that actually show and pay and you have $1600 + $300= $1900/wk. You may want to work more, but wealthy clients make money and like vacations. Thus, Christmas, new years, a few weeks in the summers, as well as spring break usually mean family vacations. So $1900 * 45 wks = $ 85,500. If you work some of those other weeks figure 50% cancellations, so $1100 for 4 of those weeks = $4400 + $85,500 = $89,900 (or 90k) before taxes Book only 25 clients per week and the total falls to about ~75k. Sounds like a fair income, but there are better positions out there as well. The practice is clearing $65-70k. Overhead for one person is less than that.
This is coming from someone that works part-time in cash only practice.