Thanks for posting this ela, as it raises a lot of interesting points.
If providers have to bend and/or abandon their training, despite research indicating the effectiveness of their training, it is a failure of the governing body of the profession (APA, ACA) to educate the public. There are really clear advantages of psychotherapy over medication and life coaching in many cases, yet very few people seem aware of this.
This article wasn't the first place that mentioned the fact that talk therapy is on the decline, while psychiatric medication use is on the rise. I think the solution is reminding the public and medication providers that therapy + medication is often the best practice for many conditions. Unfortunately, it seems that a lot of medication providers and/or insurance companies don't bother to encourage their patients to attend therapy as well, as the biological model of mental illness is receiving the most press these days.
A lot of (most?) people don't know what therapy is, and the difference between actual change and mental masturbation. There are SO MANY therapists out there, with a bazillion different approaches, etc. It is really hard to stand out from the mass, and it is very confusing for the public.