Remember with prioritizing you look at the immediate atom to which the carbon is bound not groups.
So for carbon 3 we have the hydrogen going back getting priority 4. Then the other three atoms are all carbons (equal priority). To distinguish these carbons we need to see what they are bound to. Carbon 2 is bound to 1 Oxygen, 2 Carbons, and 1 hydrogen. Carbon 4 is bound to 2 carbons, 1 oxygen, and a hydrogen. And the ethyoxy carbon is bound to 1 oxygen, 1 carbon, and 2 hydrogens. This ethyoxy carbon is now our priority group number 3 because it is bound to only one carbon whereas the other 2 carbons are bound to 2 (1 oxygen equals out). We need to then walk out one more carbon to pick our priorities 1 and 2. So moving off of carbon 2 to carbon 1 we get a carbon bound to 2 oxygens, 1 carbon, and 1 hydrogen. On carbon 5 we have a carbon bound to 2 carbons, and 2 hydrogens. So carbon 1 wins out over carbon 5. Now walking back to carbon 3 we have our priorities 1 to the left, 2 to the right, 3 coming out of the plane, and 4 going back. This gives us a ccw circle and S.
An important note is that when we went to carbon 1 and 5 we didn't choose to go out to the alcohol groups because they were equivalent. If they were not equivalent we would need to take both branches into effect.
For carbon 4 remember that the hydrogen is coming out of the page and thus the stereochemistry that you assign needs to be inverted.
Good luck.