from my marketing managerial experience, the best way to advertise DO is...ready? have AOA donates tons of money to harvard or other well-known IV league schools, and ask these schools to include a few osteopathic medicine (etc. Osteopathic history or OMT )courses to their curriculum, you'll be surprised by the outcome. of course, i thought about adding a harvard univeristy college of osteopathic medicine, but it seems kinda unlikely. who knows... just like the marketing strategy, we take the success of others and make us into a more successful ones. what do you guys think?