How big is Humana in Florida? Please correct me if I'm wrong, but my understanding is that its the largest managed care company down there.
So what do you do with your "medical" patients? You send them to their PCP? To an ophthalmologist? Basically, a significant portion of the patient population is off limits to you.
Great for the patient, but what message does it send? It tells the patient that unless you have ANYTHING WRONG WITH YOUR EYE OTHER THAN A NEED FOR GLASSES OR CONTACT LENSES, EVEN IF ITS A SIMPLE PINK EYE, THIS OFFICE IS NOT THE ONE TO GO TO!
And I maintain that this type of situation does as much, if not more damage to optometry than all the Walmarts in the world combined.