1. Putting a child-patient-survivor for an advertisement would draw severe criticism.
If the child was an actor (and not a survivor) it may have been easier.
Here are two EU policies on this matter:
The community code relating to medicinal products for human use
eur-lex.europa.eu
Testimonials are generally not allowed to promote medicinal products.
and: The audiovisual media services directive
eur-lex.europa.eu
The testimonial of the child will fall within the "Credulity Rule". This means that viewers are more likely to believe in the ad because the child-survivor is saying it. It is viewed as emotional manipulation.
2. Saying that proton RT leads to "far fewer side effects" is misleading. There is no reference provided to back up that claim in the ad (and there is literally no data for that. Ads that make statements like this need to back this up by data.
Here is the EU directive on that.
EU rules to protect consumers from unfair practices before, during and after a commercial transaction
commission.europa.eu
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Your EUniqueness will be added to our own. Resistance is futile.
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