A new type of doctor's office?

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Interesting...wonder how well it works in practice...
 
I had a vet like that where I used to live. It was awesome.
 
Actually it looks like a very old type of medical practice - the family country doc who makes house calls - updated for the internet age. He can charge relatively little b/c he's got no overhead besides what's in his little doctor bag (which is likely a Brooklyn Industries messenger bag rather than a little black leather bag), his license/malpractice/CME costs and his subway fare. Not sure how well it works but it's certainly an interesting concept.
 
Actually it looks like a very old type of medical practice - the family country doc who makes house calls - updated for the internet age. He can charge relatively little b/c he's got no overhead besides what's in his little doctor bag (which is likely a Brooklyn Industries messenger bag rather than a little black leather bag), his license/malpractice/CME costs and his subway fare. Not sure how well it works but it's certainly an interesting concept.

It actually looks kind of fun, except for the fact that he is pretty much on call 24/7 and is bound to get calls(IM's/e-mails) at all hours (unless I read it wrong). I'm not sure I could keep it up very long. I need my sleep. 😴
 
He makes it sound like he meets you once (to establish a doctor-patient relationaship), then everything else is handled over the phone/email.
 
Very interesting indeed. I'll bet he does well...especially in a place like Williamsburg, where people will pay extra for things.

i hope he does well. i'm not a fan of outpatient medicine clinic, but this type of practice sounds more my speed.
 
His residency training consisted of preventative medicine and peds. His patients must be 18-40. I would feel better if he did a family or internal medicine residency considering he's not seeing kids.
 
Props to anyone out there trying to buck the system....
 
This isn’t anything new. Its called “concierge medicine.” I’ve read probably 4-5 articles on people doing this kind of practice in the past year or so.

This fellow though is definitely different. These things are usually started by well-established internists who decide to refocus their practices on their higher income patients, usually money-loaded execs and their wives. This guy’s probably the first to focus on the young urban hipster, and on saving money for his patients through smarter medical “shopping.” These other practices focus more on “expanded” services, ie. an annual “executive physical” that takes 2 hours and includes a thousand dollars worth of lab work and a full body scan-- just for screening! They both though have the defining features of concierge medicine in the annual retainer, the more personalized service with regard to referrals, etc. As for house calls, this NY fellow seems to do it more to save the office expense, not for any increase in “personal service.”

The focus on inexpensive care though with his eVisits and all that makes it more just “concierge” than “medicine.” I mean, what kind of “practice” is it to just send someone over the phone for a wrist x-ray? Obviously Dr. Smartypants never did an orthopedics rotation during his training in pediatrics (!) or he would know that a scaphoid fracture rarely shows up on early x-rays and initial treatment is based on exam. I don’t think he meets any norm of “acceptible” care, and video medicine I’m sorry is not the wave of the future

It’s a good point though that $2000 to have that wrist evaluated in the ER is too much. So don’t go to the ER-- but don’t also shortcut the actual doctor visit and just go straight to the radiology center. That’s even worse.

I really object also to his self-made comparison to the old “country doctors.” Those old docs would deliver your baby, set your fracture, take out your appendix, and treat you with the best medicine they knew at the time. Dr. iPhone here specializes in what, acne? Try some benzoyl peroxide? What a joke. Could he even manage someone’s hypertension? Oh wait, that’s not only outside his realm of experience, but he only takes patients under 40 with no medical problems! Right.
 
It’s a good point though that $2000 to have that wrist evaluated in the ER is too much. So don’t go to the ER-- but don’t also shortcut the actual doctor visit and just go straight to the radiology center. That’s even worse.


On that note, I'd like to point out that his pricing comparisons are flawed. His comparisons all assume a person with no insurance paying the full price for every service. How many of the people visiting his website (presumably well educated and well-to-do...although I don't know the neighborhood) are going to not have insurance?

For me, the cost to go to the ER, get evaluated for a broken wrist and casted is $50. The cost of any medications at the pharmacy is $12. I don't need someone to price shop for me. The only cost-benefit analysis I must make is in-network vs. out-of-network (and the cost difference is peanuts). His practice model would actually be much more expensive for me, and not all that more convenient. Only in a world where everyone is paying cash can such a practice work. And it is precisely because almost no one pays cash that we have a health care system where it does "cost" (whatever that means) $2000 for a broken wrist. People like myself have no incentive to shop around for a better price.

People aren't stupid. Insured patients will quickly realize that Dr. Parkinson's practrice is actually more expensive for them because: insurance isn't going to cover their visits with him and any savings they do get when they go for that x-ray is passed right along to their insurance company while their co-pay is the same whether they get the $75 or the $150 xray.
 
Sketchy at best, reckless at worst. This formula has been tried before in the prescription drug mills that already populate the internet.

1. Ageism. No patients over 40 are allowed in his practice. Huh?

2. Illegal. Definately stretches the definition of a "meaningful physician-patient relationship".

3. Potential for abuse. Basically this could become a prescription drug mill for Oxycontin, Dilaudid, Percocet, etc. 'Patient' pays $50 for each script, etc. He could crank out 200 scripts a day by IM.
 
People like myself have no incentive to shop around for a better price.
I would make the assumption that his target customers are not people like you. They'd probably fall into one of two categories:

- uninsured; we've all seen Sicko, we know the numbers for uninsured individuals. Not all are indigent and/or impoverished; many are self-employed or fall through the cracks.

- HSA and HDHP; one model that's gaining favor amongst many recently combines Health Savings Accounts with catastrophic health insurance. These folks are buying health insurance with deductibles > $1000, on the assumption that they rarely get sick and/or would prefer to manage their health savings and costs personally.

If your deductible was $1000, then obviously turning to this guy for minor illness/injury may make an awful lot of sense.
 
2. Illegal. Definately stretches the definition of a "meaningful physician-patient relationship".
Not sure I see why. He makes it clear he gives no medical advice of any kind until an actual examination + visit has been made.

3. Potential for abuse. Basically this could become a prescription drug mill for Oxycontin, Dilaudid, Percocet, etc. 'Patient' pays $50 for each script, etc. He could crank out 200 scripts a day by IM.
I don't see how the risks of this are any different from a traditional office-based practice. There are mechanisms in place to monitor scripts for narcotics, and I'm not sure I see why it's going to be any easier for him to avoid them.
 
I will tell you where I give him mad props - his free advertising. Did you look at his "press" feature. He has made sure the major news media have all reported on him - talk about a smart marketer. All that publicity for free. I know a onc surgeon out here that is interviewed on TV many times a year, and never once put a plug in for themselves. I urged them to at least drop some fact about why they are such a good choice for onc surgery - made quite a bit of difference in their new patients. All that free press time and they never had used 5 seconds of it before to simply let patients know they were there - they just spewed facts on TV about cancer. I give that guy mad props for being good at marketing- I am sure he got alot of patients from that, all for free. You don't see many MD's with that sort of street-savvy
 
On that note, I'd like to point out that his pricing comparisons are flawed. His comparisons all assume a person with no insurance paying the full price for every service. How many of the people visiting his website (presumably well educated and well-to-do...although I don't know the neighborhood) are going to not have insurance?

A lot of the people in that neighborhood are "creative" types. Lots of freelancers, musicians, artists, etc. who likely don't have health insurance. (The rest are Orthodox Jews and recent Mexican immigrants.)
 
Buried in his website, you only get 2 face-to-face visits for your $500. I think at $250 a pop you'd be better off visiting an urgent care. As for the rest, there are many places on the web to get free "internet advice," of far higher quality than he can provide! I wouldn't pay a dime to IM chat with this fellow.

His erotic photography in people's homes also creeps me out, given he also makes "doctor" housecalls.

The comments on this fellow at the bottom of this link--- v. funny!


http://gawker.com/news/no-scrubs/williamsburgs-hipster-doctor-will-diagnose-you-via-im-302311.php
 
Ah, doctors. The only type of profession where we climb all over each other as opposed to actually sticking up for one another.
 
Saw this guy on CNN or Fox News, don't remember which.


Great practice model. He cuts down on the middle man and overhead to such an extent that it's him and the patients. He makes enough money per patient that he is able to spend as much or as little time as he needs to examining them, thus allowing for optimal care. He is customer service based, and this is a good thing for business: Fast, efficient, quality care in a economic model driven purely by the market.

Good for him! I think all PCP's should do this: it would solve a lot of their problems. The biggest problem I see in all this is that the guy needs a chaperone for physical exams: Without one, he could easily be accused of who-knows-what, and be without a ready defense.
 
He's gonna have the last laugh when this thing takes off...
 
He seems to be backing off from medical practice in favor of his new job in the tech industry, according to his blog (see the 12/31/07 entry).
 
Ah, doctors. The only type of profession where we climb all over each other as opposed to actually sticking up for one another.


Actually, its about sticking up for the patient.

This fellow would like to have 1000 patients, which at $500 a pop gives an income of a cool half-mil per year. This is America-- if he wants to get rich, that’s his perogative.

The objection however is that that the $500 buys the patient very little. He doesn’t treat any “real” medical conditions, describing his focus as things like “acne and allergies.” So anything that requires referral, or god forbid hospitalization, will require major medical expense. So that money would be much better spent toward something with better “health return,” like an insurance policy.

Due to his practice model he obviously cannot do paps or other sensitive exams, hence 80% of his patients (I’m assuming most will be female) will either skip recommended screening, or will have to have another doctor as well.

He has also demonstrated in his examples that he lacks fundamental knowledge of evaluation and treatment of basic issues. His wrist example, for instance, where he would send someone for an x-ray without examining them, doesn’t meet any standard of care and is flat out malpractice. Certain fractures require presumptive treatment that can’t be provided without examination.

You also only get 2 actual visits per year, the rest are just IM chat.

I first read about this fellow with a lot of interest but its hard not to see the gaping flaws. If he just wanted to identify inexpensive specialists or cheap pharmacies to people, as a sort of cost-saving resource for the uninsured, I would be all for it. ‘Course that doesn’t require an M.D., but neither does what he’s doing now.
 
He seems to be backing off from medical practice in favor of his new job in the tech industry, according to his blog (see the 12/31/07 entry).


Ha, what a surprise.

I don’t wish to make personal attacks, but the fellow seemed so inconstant and flaky that this is hardly a surprise.

It seems the presiding reason for his “non-office” model was more lack of committment than anything. Why trust anyone who can’t even get together a practice space to see you properly?
 
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