Application Tips with Apply Point: Common Writing Mistakes to Avoid (Getting too poetic)

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Our clients are bright, accomplished people—who make these mistakes all the time. Here's what to avoid in your writing.

Getting too poetic: Being a little poetic can show style, but if your point isn't clear, a beautiful turn of phrase is meaningless. One of our mottos is: "Clarity above all things. "Leave no room for misinterpretation. The reader needs to see the story how you do. Crisp and untangled writing is also best given the character count limitation and how much you need to share. There is room for imagery but there isn't a lot of room for showiness.

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