Application Tips with Apply Point: Common Writing Mistakes to Avoid (Staying Linear)

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Our clients are bright, accomplished people—who make these mistakes all the time. Here's what to avoid in your writing.

Staying linear: You don’t need the essay to be linear. (In fact, that's often a snooze.) Imagine your intro paragraph as the opening sequence of a movie—the most thrilling ones start mid-scene. You want to see an action star in action, not waking up to a buzzing alarm clock. Don't save the excitement for many scenes later. Show yourself there, then explain how you got there.

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