Worked with an attending in residency who never ever talked to patients about stretching for plantar fasciitis. He would however do ultrasound, offer steroid injection, try to push custom orthotics, do taping, discuss expensive in house supplements and would offer in house robotic laser all in the same visit.
That's the real world. ^^
E/Ms won't do it.... need to offer other CPTs and more stuff. Pod school's not cheap.
Stretch/massage should be mentioned and encouraged for PF, but how many people do we think actually do the calf stretches and arch massage we advise regularly? Not many (even if they go to Rx PT and the PT instructs them).
That said, there is a balance.
It doesn't make one a salesman to "maximize" visits (and bill up a storm)...
also doesn't make one an angelic pure patient advocate to 'go slow' (and do next to nothing for the pt).
My first PP owner boss was a very mediocre pod (academically/surgically), but a very
good pod overall, esp in terms of owner/revenue/efficiency... pretty good with ppl and
super savvy with biz aspect. I learned a ton. He had collections of $1M/yr at least a few time (and that was over a decade ago). He told me early and often that
people are at the office since they've already tried OTC stuff like NSAID or compoundW or gel insoles or whatever is in the foot care section at the pharmacy that pertains to their problem. They have often even tried night splint or Voltaren or arch support at running store or abx from PCP or whatever. Many people also had a midlevel or their FP doc try a tx or two like inject or lesion destruction or even DME or ingrown procedure. What we do is not very hard (the non-op dx/tx part).
Basically, patients with a job and decent insurance (which is what you should be mainly seeing in PP)
don't like going to the doctor and are afraid of the cost and time off work. They have tried what PCP or Urgent Care told them, and they tried what they can find at Walgreens or YouTube or family or neighbour said might work... and it didn't work. Do not underestimate that or fail to grasp it. It's important. If Neosporin and cotton wisps fixed ingrowns or if the OTC ankle brace and a Tylenol took the pain away, they would have cancelled the appointment.
Ergo, it's
not wrong to flyyy through those OTC/basic options and skip to offering injects or more advanced stuff early and often. This is the country that invented fast food. We can't even sit through shows or YTube... we shorten it to Tok or Snap. People (almost always) want fast answers, quick fixes... and once you get good, you also need to get them better fast and free up those visit spots for other new patients anyways. There is a balance between pushing treatment and doing a whole lotta nothing.
PS, tapings and Jones wraps only a good use of time if you know your payers pay them, if MA does them, or if pt really needs it.