Best Mutual Fund Companies

[The White Coat Investor]

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Some of you regulars may have noticed how ETF and I are always saying Vanguard and Fidelity are the best mutual fund companies. You'll be pleased to know that someone else agrees.

http://home.businesswire.com/portal...d=news_view&newsId=20071025005334&newsLang=en

Here's the list:

Fund Company Rankings
Stars
1. Vanguard Group* 19. Franklin Templeton 2. Fidelity Investments* 20. Dodge & Cox Leaders
21. Janus 3. American Funds 22. John Hancock 4. RiverSource* 23. MFS Investment Management 5. Schwab/Laudus Funds* 24. Van Kampen 6. T. Rowe Price* 25. Lord Abbett 7. Wells Fargo Funds* 26. DWS Scudder Funds 8. JPMorgan Funds* 27. Putnam Investments
9. Morgan Stanley Investment
Advisors*
28. Goldman Sachs Funds 29. Neuberger Berman
10. Smith Barney/Legg Mason* 30. Evergreen Investments 11. Fidelity Advisor Funds 31. Oakmark 12. OppenheimerFunds Drifters
13. ING Funds* 32. Calamos Players
33. Dreyfus Funds* 14. Merrill Lynch/BlackRock* 34. AllianceBernstein 15. Principal Financial* 35. PIMCO 16. Davis Funds 36. Columbia Funds 17. American Century* 37. AIM 18. The Hartford 38. Eaton Vance *Indicates that the firm has,or until recently had, an affiliated
brokerage platform


and some comments:

Cogent’s Investor Brandscape uses customer loyalty, ownership, revenue and equity of brand to measure the strengths and weakness of each ranked company. Information that resulted from the research includes the following:

• <LI class=bwlistitemmarginbottom>Seventy-one percent of mutual fund companies have negative customer loyalty scores, meaning the firms have more detractors than supporters among their client base. <LI class=bwlistitemmarginbottom>Mutual fund companies with affiliated brokerage platforms generate high scores due to increased wallet share, greater penetration across investment accounts and stronger customer loyalty stemming from deeper relationships and association with brokerage platforms.
• The sizable gap between Stars and Drifters in customer loyalty suggests that those with lower scores may have a difficult time maintaining current clients, let alone capturing new ones.

Customer loyalty and brand equity are often based as much on perception as personal experience with a brand. The Cogent research finds that fewer than seven percent of investors associate any firms other than Fidelity and Vanguard with a specific investment style or attribute, such as low fees and expenses, strong customer service and online tools.
Vanguard and Fidelity are the only mutual fund companies to earn Star scores. Vanguard generates Star scores across all four measurement areas – the only firm to do so – and leads all competitors in customer loyalty, as well as revenue per relationship, by a wide margin. Eaton Vance is the only firm to receive Drifter rankings in all categories, suggesting the need for a strategic marketing campaign to both build brand and increase loyalty.
“Vanguard has serious momentum behind its mutual fund business, which is strong and getting stronger,” commented Harrington. “The only weak spot for the second-place firm, Fidelity, is customer loyalty relative to the firm’s strengths in other areas.”

 

[Ephesus]

Who cares? Mutual funds suck, period.

 

[etf]

Who cares? Mutual funds suck, period.

not any of the ones i own...