The loop of Henle functions to maintain the concentration gradient. The outer cortex is about isotonic with the rest of the body, and the interstitial fluid inner medulla is highly concentrated.
When the filtrate travels down the collecting ducts after having already gone through the loop of henle, water diffuses into the medulla (if vasopressin or whatever the equivalent in birds is that increases the permeability to water is present) from the collecting duct due to the high osmolarity of the medulla.
I guess the longer the loop of Henle is, the more time and distance along the duct the filtrate has to allow water to diffuse from the collecting ducts to the medulla.