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If an MD's product to a patient is a 5 minute rushed conversation, ordering an UA and writing a prescription to treat a UTI, who would blame a patient for preferring that same experience with a PA/NP for half the price or less.
If however, the MD spends an hour exploring the underlying reasons for this patient's frequent recurrent UTI's especially as how it related to his/her quality of life and other health issues so that the patient walks away feeling very well-cared for, then (some) patients would be willing to pay what it is worth to them. Those who value it would compensate the doctor accordingly. Those who don't value it will stick with the NP/PA's that their managed care plans give to them for free.
I cite this story as a general example. It is not meant to be an exact scenario, but you get the point.
I agree with this. This is the sort of business savvy I support; what i mean is not in the sense of billing efficiently, which is always great but using your interpersonal skills to create a reputation that will put your services in demand thus generating business for yourself or your group in a positive manner.
In order words, physicians should know how to run a business so it sells itself for lack of better words aka 'business savvy'.
I may have repeated what you said in different words but only to further the sentiment.