you can use the bond energies to figure out whether a reaction is exothermic or endothermic based on the whether or not you are forming stronger bonds than you are breaking.
if you form stronger bonds than you broke, the reaction is exothermic
if you form weaker bonds than you broke, the reaction is endothermic
it's also worth noting that BDE (bond dissociation energy) is the energy needed to break a bond "homolytically" resulting in the generation of two radical species. it's not pertaining to heterolytic cleavage