- Joined
- Feb 7, 2022
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- 22
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After going back and forth on multiple job offers, I’ve realized that I might as well jump straight into private practice. This wouldn’t have been possible without the information found in this sub-forum, especially @Sushirolls content. I had always planned to build a small side cash practice, and if it proved viable in my market, I would continue growing it into a full-time practice. Even though I’d feel more comfortable having paychecks coming in immediately, my family is in a position where I have a bit of a financial buffer.
On a whim, I looked into the commercial rates from the three insurers that make up over 80% of the market share in my area, and I was pleasantly surprised to see that the largest payer is reimbursing at the same rate—or even more—than what I expected to charge for a cash practice ($400/hr). There will be increased overhead and stress, but I like the idea of (hopefully) filling up much faster. I plan to set up shop in a nearby suburb of a moderate-sized city, so getting patients in the door may be slightly more challenging than if I were in the busiest part of the city.
I’m sure I’ll miss some points in this first post, but here are the things I’m currently looking into. I borrowed @FI-Prexa's format here. ChatGPT cleaned up this post, so sorry if it sounds robotic, but I promise it is better than seeing my grammatical errors:
Business Entity:
I appreciate any and all feedback!
M Toboggan, MD
On a whim, I looked into the commercial rates from the three insurers that make up over 80% of the market share in my area, and I was pleasantly surprised to see that the largest payer is reimbursing at the same rate—or even more—than what I expected to charge for a cash practice ($400/hr). There will be increased overhead and stress, but I like the idea of (hopefully) filling up much faster. I plan to set up shop in a nearby suburb of a moderate-sized city, so getting patients in the door may be slightly more challenging than if I were in the busiest part of the city.
I’m sure I’ll miss some points in this first post, but here are the things I’m currently looking into. I borrowed @FI-Prexa's format here. ChatGPT cleaned up this post, so sorry if it sounds robotic, but I promise it is better than seeing my grammatical errors:
Business Entity:
- I’ll submit an Articles of Organization form to the state this week to form the LLC. The form is simple, but I’m debating whether to pay an attorney to draft it to ensure we're on the same page throughout this process or just do it myself. I don’t have a physical office yet, so I’m considering setting up a virtual mailbox to avoid using my home address (I’ve seen home addresses use by other psychiatrists in my area...needless to say I do not want my address easily found online).
- After establishing the LLC, I’ll obtain an EIN.
- Business NPI (Type II) – I’ll look into this soon.
- CAQH – I believe I need to register for this?
- I need to find an office space soon. Ideally, I’d like to sublease a small space (~500 sq. ft.), but I haven’t found many options yet. There is a really nice space, but it’s way too large (2,300 sq. ft.) and more expensive than I’d like to pay upfront ($2,700/month). Since I’d prefer to keep this practice small for now, that space seems like overkill.
- I’ll handle furniture and equipment once I’ve secured a space.
- My spouse will be my office assistant, scheduler, and biller. I typically handle more of the accounting and bookkeeping, but my spouse is more than capable of stepping in when needed.
- I plan to pay my spouse a fair salary.
- I may be getting ahead of myself here, but one advantage of keeping the business small (just the two of us) is that we can both have solo 401(k)s. I’d like to get my spouse’s salary to a level where we can max out both solo 401(k)s. We’ll probably also do cash balance plans. As you can probably tell, saving in tax-advantaged accounts is important to us.
- Once the LLC is approved, I’ll open a business checking/savings account and get a business credit card.
- We’ll work with an accountant at some point.
- If it makes sense, we may elect S-Corp taxation in the future.
- I tested PracticeQ/IntakeQ, and while it was okay, I may explore SimplePractice. Luminello seemed to be the favorite among many of you. I’m hoping they integrate Luminello’s best features into their platform. I plan to test out SP over the next few days.
- I spoke with a therapist practice yesterday that uses SP, and they said they love it.
- Since my spouse and I will handle our own billing, I need to revisit @Sushirolls posts to see how they do their billing. I can’t remember if they use clearinghouses or work directly with the insurance company. If I remember correctly, there’s a (somewhat) seamless way to do this through the EMR.
- I’ve seen mixed opinions on this, but can I use Google Workspace for phone/email or is there HIPAA issues here? I plan to have multiple phone options for patient calls:
- "If this is an emergency, please hang up and dial 911."
- "If this is an urgent matter, press 1 to be connected with your doctor."
- "If you need a refill, press 2 to leave a voicemail with the office."
- The website needs to be clean and user-friendly. A friend of mine, who has extensive website-building experience, and I will put together a simple but professional site.
- I’d like to be somewhat selective with patients if possible. Having tech-savvy patients who can navigate the website is important to reduce phone calls. I’ve heard of other practices offering a "free consultation" or requiring extensive screening forms to filter out:
- Patients who struggle with technology/online scheduling.
- Patients unwilling to complete paperwork.
- How much flexibility do I have to say, “I’m not accepting new patients right now” based on screening results? For example, if a patient has significant substance abuse, difficult personality traits, or is seeking benzos, can I decline to take them on?
- I’m using ChatGPT to help create forms, which I’ll refine further. I can input other screening forms from similar practices and tailor them to my needs—pretty cool stuff.
- I want to build this into a full-time practice quickly. Ideally, I’d start early morning (6–7 AM) for patients who need appointments before work and finish by early afternoon so I can keep up with my golf game and work on my large acreage property that’s being transformed. My goal is 30–40 clinical hours per week.
- There’s a possibility of doing a 1099 side gig for TMS consults/mappings at a local therapy group (which also has a psych NP). This would be one day per week. While I may eventually incorporate TMS into my own office, I’d rather let someone else pay $200K for the machine while I collect 40–50% of collections.
- The office will bill TMS sessions under my NPI as the rendering provider. Liability is a factor, but they’re not trying to bill NP services under my license—just the TMS (mapping + tech-administered sessions). The fee schedule looks solid… I’ll keep you updated.
- I’ll look into this in the coming weeks. I’ll get occurrence-based malpractice to avoid future headaches.
- The largest payer in my area initially told me I had to complete residency before starting the credentialing process. The more I think about it, the more I believe this is incorrect. Fresh attendings often start jobs in July, so I suspect they just require a letter of good standing and completion date from my residency program. I’m looking into this ASAP.
- My plan is to stick with the top three commercial plans in my area as long as they pay above Medicare rates. I am not going to take Medicare or Medicaid. I am on the fence about Tri-Care but have heard they pay really well for certain services (i.e., TMS). If I was seeing Tri-Care patients for TMS at the other clinic, do I have any obligation to accept Tri-Care at my own clinic? I don't think I do.
- I prefer a strict no-show/cancellation policy:
- Within 48 hours of the appointment or no-show → Full charge.
- Patients will need to keep a credit card on file.
- Or maybe I just block scheduling if they have unpaid fees?
- Anything else I should consider for fees?
- Psychology Today.
- Hopefully, I can attract patients simply because there are very few psychiatrists in my metro area.
- I already have a referral relationship with that local therapy practice, and they said they’d send me cases the NP can’t handle.
I appreciate any and all feedback!
M Toboggan, MD
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