Match lists from a single school aren't terribly useful for the reasons above, but it really comes down to applicant interest. Location plays a big role for some people, but not for others. Other things that may play a role include the size of the program, volume vs teaching faculty, boards pass rates, opportunities for global health, presence vs absence of fellowships in that institution, etc. To say someone matched poorly because they went to a lesser known (to you, as a pre-med) program doesn't mean that they didn't get their first choice.
A couple things you can pull from the match list is how much regional bias there is in the program--if most of the graduates are staying at that medical school for residency, or somewhere close by, then it either means they really don't want to leave, or they aren't as competitive elsewhere (depending on the region). Look at several years of match lists to determine whether someone from that school has matched in an area you'd like to go for residency--you're less likely to match somewhere if the school hasn't sent someone there before.
You can also determine where the general interests of the school lie. Are most people going into family medicine or surgical subspecialties? Again, you should look at multiple years, because one year isn't representative of the school as a whole (at my school, for instance, within the past 3 years we've had a class that was really heavy in the top surgical subspecialties, and a class where there is much more of a primary care influence).
But, this all takes a lot of effort to compare different schools, so it's probably a better use of your time to try to get in contact with a couple of the school's fourth year students, who are currently on the residency trail, and ask them how much support they've had in the application process and getting what they needed to for applications done (research, other ECs, etc). That will tell you more about how invested the school is in their students than a match list.