how do you write an update letter to schools

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To Whom it May Concern:

---Intro
---activity
---activity
---activity
---grades (unofficial)
---conclusion with continuing interest, etc.
 
Is it normal to write "Dr __________" instead of "To whom it may concern" if sending to a specific school?
 
I just wrote a bunch and addressed them "Dear Office of Admissions", though that may be a little general... I guess it could be more personal if you knew who the admissions director was to address it to them, but I wanted to leave it open for whoever to read.
 
Be polite, and to the point. Then say thank you.
 
My strategy (for schools that are amenable to update letters) is to spread out my (significant) updates over different letters. You write one letter with a clear and focused thesis, say, an organization you have been involved in founding and running. You talk about that activity for the entire letter and perhaps how it fits with the school. A month or a few weeks later you write update letter 2: Maybe about the research that you've been doing during the application season and the publication that has been recently submitted. etc. etc.
 
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