How to go about getting new business

[nosler01]

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First time poster. My question is for those who are in private practice. How do you get clinicians/surgeons to agree to send you specimens from their offices? Do you ask them in the hallways? Do you try to meet with them and tell them what a good job you will do? Do you have someone who basically goes around to offices trying to drum up business?

 

[Thrombus]

Tell them there is a looming shortage and that they should secure your services while they are still able.

 

[LoaLoa]

First time poster. My question is for those who are in private practice. How do you get clinicians/surgeons to agree to send you specimens from their offices? Do you ask them in the hallways? Do you try to meet with them and tell them what a good job you will do? Do you have someone who basically goes around to offices trying to drum up business?

The usual method of drumming up outpatient business is to have salespeople to go present your services to clinicians' offices. Usually, the price of admission is lunch for the office. In many offices, there is an astonishing amount of greed and laziness surrounding the decision of which lab to use. Quality is generally not the deciding factor. Financial concerns and convenience usually trump all.

The few exceptions to the rules about inducement (EMR interface fees, phlebotomist placements) are where much of the game is played. Small independent labs are at a serious disadvantage.

 

[gbwillner]

My best friend runs a rad onc practice. He was shopping for path/molecular providers. His chief concern is how he can bill and profit from these services. Everything else is secondary.

 

[icpshootyz]

My best friend runs a rad onc practice. He was shopping for path/molecular providers. His chief concern is how he can bill and profit from these services. Everything else is secondary.

Sadly this is what we hear when we try to shop our services to local clinicians. "What's in it for me?" "You won't be able to beat the deal we get from lab X." And this is in a supposedly no client bill state. Seems to me it is alive and well here.

 

[2121115]

First time poster. My question is for those who are in private practice. How do you get clinicians/surgeons to agree to send you specimens from their offices? Do you ask them in the hallways? Do you try to meet with them and tell them what a good job you will do? Do you have someone who basically goes around to offices trying to drum up business?

Sorry, but LOL at that. No, that is not how it works. Compete based on price, bottom line.

 

[WEBB PINKERTON]

Talk your hospital administration into buying up more practices. That seems to work I have noticed.

Most business comes from sex, smoking and sun worship.

So...
You could expose yourself to a bad strain of HPV and then go out into the community and spread it as best you can.

Maybe give cigarettes to young people to get them hooked on smoking.

Start a tanning salon and let people use the tanning beds for low cost or even free.

 

[KluverB]

Also, anything involving guns.

 

[LADoc00]

Drumming up new business is a very very rough enterprise at the moment unless you are willing to dabble in dark magic and use Trojan Horse moves and/or "profit sharing."

Of course the CAP would prefer you have NO outpatient opportunity at all and for it all to go to Quest/Ameripath etc.

Once fee for service dies (although its death has been predicted many times), it wont matter anyway as the game will stand on its head: we will creating threads on how to GET OUT of new business, not find it. It will be a very dark day when that happens too.

 

[WEBB PINKERTON]

Blast from the past. CAP Today August 2005.

http://www.cap.org/apps/cap.portal?...reach.html&_state=maximized&_pageLabel=cntvwr